Every Amazon product launch feels exciting, but it can also feel uncertain. Fortunately, there’s a simple strategy that changes everything. It spikes your sales right away and helps you earn the New Release badge on day one, every single time.
Furthermore, this strategy works for everyone. It doesn’t matter whether you’re a complete beginner starting from scratch or an experienced seller with several products already live. You can put it to work right now, and you don’t need a big budget or technical skills to do it.
Travis Marziani has been selling on Amazon for 11 years. During that time, he has generated more than $12 million in sales. Even more impressive, he has helped over 4,000 people reach their first $10,000 month on Amazon. So when he discovers a strategy this effective, it’s worth paying close attention.
Above all, here’s the big idea: earning the New Release badge isn’t about luck. Instead, it comes down to one simple thing. This strategy is a core part of the Passion Product Formula, the proven framework behind every successful launch Travis teaches. Let’s walk through exactly how it works.
- Why Amazon Is Really a Search Engine
- The Honeymoon Period Most Sellers Overlook
- Why External Traffic Gives You an Edge
- Why Email Marketing Still Works in 2026
- Build Your Email Signup Page in Minutes
- Create Content That Fills Your List
- Send One Email on Launch Day
- Launch Day: Turning Your List Into Sales
- How the Passion Product Formula Brings It All Together
- Your Fastest Path to a Day-One Sales Spike
- Frequently Asked Questions
Why Amazon Is Really a Search Engine
Many sellers think of Amazon as just a marketplace. In reality, Amazon works like a search engine. Shoppers don’t wander around browsing for fun. Instead, they type in exactly what they want and buy from the results they see.
As a result, whatever appears at the top of those search results gets the most sales. And we don’t mean some of the sales. We mean nearly all of them. The listing in second place doesn’t even come close to the first, and the numbers keep dropping the further down the page you go.
In addition, most shoppers never scroll very far. They see the top few options, compare them quickly, and make a decision. Consequently, a product sitting on page two might as well be invisible to most buyers.
So the entire game on Amazon comes down to one goal: reaching the top of the search results. The good news is that once you understand this, you know exactly where to focus your energy. Every step in this strategy points toward that single, winnable goal.
The Honeymoon Period Most Sellers Overlook
Even experienced sellers often miss something important. When you launch a brand-new product, Amazon gives it a special window called the honeymoon period. This window opens shortly after your launch and gives you a unique opportunity.
During this time, Amazon has no idea how to rank your product yet. It doesn’t know whether your product is good or bad. Therefore, the algorithm relies on one single metric to decide where to place you: your sales velocity.
Sales velocity simply means how many sales you get every day. It’s straightforward, measurable, and completely within your power to influence. That’s exactly why this period is such a powerful opportunity for new sellers.
How Sales Velocity Creates a Snowball Effect
Now, here’s where things get exciting. If your sales spike, especially during your first week, Amazon recognizes that your product is hot. Consequently, it places your listing right at the top of the search results so even more people can buy it.
In turn, that higher position gives you more visibility. More visibility leads to more sales, and more sales push you even higher. The cycle keeps feeding itself, creating a snowball effect that builds momentum day after day.
This is why the first week matters so much. A strong start doesn’t just bring in early revenue. It also sets your ranking foundation for months to come. Sellers who nail their launch week often enjoy steady growth long after the honeymoon period ends.
That’s precisely why the Passion Product Formula plans every launch around this window from the very beginning. Rather than hoping for a good start, you engineer one. So how do you actually create that spike? That’s where this simple strategy comes in.
Why External Traffic Gives You an Edge
Amazon loves it when you send shoppers to your listing from outside the platform. Specifically, outside traffic tells the algorithm that your product is popular somewhere else. As a result, Amazon starts pushing you higher and higher in the search results.
However, you need to do this the right way. Please don’t launch your product and immediately start running cold ads on social media, hoping people will buy. Most people won’t buy from you the first time they see an ad. Most importantly, Amazon doesn’t care how many people click your link. It cares how many people actually buy.
That leads to the right way to build external traffic. On launch day, two groups of people will buy from you. The first group is people who already trust you. The second group is people who genuinely need your product. Both groups convert at a much higher rate than cold strangers scrolling past an ad.
Therefore, before you ever launch a single product, you need a way to reach these two groups and send them to your listing on launch day. The easiest and most reliable way to do that is by building an email launch list.
Why Email Marketing Still Works in 2026
Some people hear “email list” and assume it’s an outdated strategy. That’s understandable, but it simply isn’t true. In reality, people who think email is dead usually haven’t seen it used the right way.
Email remains one of the most direct ways to connect with your audience. Unlike social media, no algorithm decides whether your followers see your message. Instead, your email lands right in their inbox, and you can send them straight to your Amazon listing with one click.
Even better, this method is fast, extremely cheap, and super easy to set up. You don’t need a marketing degree or a large team. You just need a clear plan, and the next three steps give you exactly that.
Build Your Email Signup Page in Minutes
The first step is creating your email signup page. Naturally, you’ll use AI to do it. However, you don’t need complicated tools that require coding knowledge. Instead, Travis recommends Hostinger, a platform built specifically for beginners with zero coding experience.
The standout feature here is Hostinger’s AI website builder. It creates a complete landing page for you in about a minute. You simply type a prompt, and the platform handles everything else.
Better still, it’s very affordable. The unlimited plan costs just $3.99 a month for the first four full years, which is more than enough for this strategy. Plus, if you use the code TRAVIS, you’ll get an extra 10% off. Travis also recommends choosing the four-year plan to lock in that lowest monthly rate for the full term.
Creating the Page With One Prompt
Getting started takes only a few clicks. First, log into Hostinger and click “Add Website.” Next, choose the AI website builder. The platform then asks whether you want to build manually with a drag-and-drop editor or use Agentic AI. Naturally, you’ll choose Agentic AI.
From there, you can either pick a ready-made template or type your prompt directly. Because this page is so simple, a short prompt works perfectly. For example, Travis used a prompt asking for a simple email signup page for a new carnivore electrolytes product. He requested a headline, a short description, and a form that collects emails in exchange for early access and a 20% launch-day discount, all in black and red.
Within a couple of minutes, the builder codes the entire page for you. Then, if you want to change something, you just ask. For instance, you might say, “Make the button say Get Early Access, make it green, and make it bigger.” The page updates instantly.
Finally, add your product name, logo, and packaging images. Click “Publish” in the top-right corner, and your signup page goes live.
Keep the Offer Simple
Don’t overcomplicate this step. Your page needs just one clear call to action. Something as simple as “Get Early Access” plus whatever discount you plan to offer works beautifully.
A clear, focused offer helps visitors decide quickly. As a result, more people sign up, and your list grows faster. With your page live, you’re ready for the next step: content.
Create Content That Fills Your List
Launching a product works a lot like launching a movie. Christopher Nolan didn’t release The Odyssey without warning. Instead, he built excitement for almost a year before it ever reached theaters.
Similarly, your product deserves a buildup. When people watch your journey unfold, they start to feel invested. By launch day, they’re not just aware of your product. They’re genuinely excited to buy it.
Raw, Real Content Wins
So start filming. Show your product, show the process, and share the behind-the-scenes moments people normally never see. These glimpses build trust and curiosity at the same time.
The good news is that this content doesn’t need to be fancy. In fact, rougher and more authentic videos usually perform better. Just pull out your phone and start recording. People want to see the product and the person behind it, not a polished commercial.
No Camera? No Problem
If you’d rather not appear on camera, that’s completely fine. You can hire micro-influencers to create content for you instead. Surprisingly, this costs far less than most people expect.
Many micro-influencers will post about your product for as little as a free unit or around $50. Consequently, you have no excuse to skip this step. It’s affordable, flexible, and incredibly effective.
Timing and Consistency
Trust that this step is worth it, because content is what fills your email list. In turn, your email list is what makes you thousands of dollars on launch day and multiplies your sales from there. Ideally, start at least 60 to 90 days before your launch.
Crucially, every single piece of content you post must drive people back to your email list. This is the most important rule in the entire strategy. A great video that doesn’t point to your signup page is a missed opportunity.
Then rinse and repeat for the full 90 days. Answer comments, record video replies to comments, and keep posting whatever performs well. Don’t worry if it feels repetitive. Repetition builds familiarity, and familiarity builds trust.
Send One Email on Launch Day
This step is wonderfully simple, but it’s also where many beginners go wrong. So pay close attention. You are not going to build a long sequence of emails leading up to launch day. Likewise, you’re not going to send a daily newsletter. Neither approach works for this strategy.
Instead, you’ll send just one email. That’s it. One single email on launch day. You put all your energy into building the list, and then you reach everyone at the exact moment it matters most. This focus is exactly what makes the strategy so easy and so effective.
Setting Up Hostinger Reach
For the email side, Hostinger offers its own email marketing tool called Hostinger Reach. It includes a free plan for up to 100 contacts. Then, as your audience grows, you can upgrade to a paid plan that costs a fraction of what bigger platforms charge.
Even better, Reach plugs straight into the signup page you already built. Everyone who signs up flows directly into your Reach account. You simply connect your site and click “Sync from Builder,” and every subscriber gets pulled in automatically.
Additionally, Reach includes a built-in AI that writes your launch email for you. Just give it a prompt, such as asking for a short launch email announcing your product is live on Amazon with a discount and a button to your listing. It generates the whole email in moments. Next, paste in your Amazon link, add a product photo, and tweak anything you like in the editor.
Getting Into the Inbox, Not Spam
Reach needs a verified sending domain before it can send your emails. If you use Hostinger for your website and domain, this connects automatically. On the other hand, if your domain comes from somewhere else, you’ll just complete a quick verification.
Travis personally recommends setting up a dedicated sending subdomain just for this purpose. It might sound technical, but it only takes a few minutes. Most importantly, it helps your launch email land in people’s inboxes instead of their spam folders.
Launch Day: Turning Your List Into Sales
If you’ve followed the content plan consistently, you can expect a strong list by launch day. In fact, Travis’s team commonly sees lists of around 8,000 signups. That’s a powerful group of people who trust you and want your product.
Now it’s time to turn that list into sales and claim the top spot in the search results. Send your email to the full list. Include a product photo, a big button linking to your Amazon listing, and your launch discount. Then sit back and watch the orders come in.
The results speak for themselves. Travis used this exact approach with his last product, and within two months, he was making $10,000 a month in pure profit. That’s the kind of difference a well-planned launch can make.
Ultimately, this is now the strategy Travis uses for every single product he launches. It’s cheap, fast, and easy, and the results stay impressive every time. You can launch a profitable product without it, but this approach saves you months of work, multiplies your day-one sales, and costs only a few dollars a month to run.
How the Passion Product Formula Brings It All Together
This launch strategy is powerful, but it’s just one piece of a bigger puzzle. Building a successful product involves many moving parts, from picking the right product to sourcing it to launching it. That’s exactly where the Passion Product Formula shines.
Beyond the launch, the Passion Product Formula guides you through every stage of the process. You learn how to choose a product with real potential, validate demand before investing heavily, find a reliable manufacturer, and build a listing that converts. As a starting point, Travis offers a completely free 12-hour course that walks you through the entire process.
Furthermore, if you want hands-on support, you can work directly with Travis and his team through the Passion Product Accelerator. Over six months, the team helps you pick your product, validate it, find your manufacturer, build your listing, and create a custom launch plan just like the one in this article. Take Travis’s student AJ, for example. After losing his job, AJ started with zero followers and zero experience. On launch day, he sold out 200 units in his first two hours, and he has since turned that one product into $1.8 million in sales.
Getting started is easy. Simply book a free call with the team. During the call, a coach reviews your exact situation and walks you through the Accelerator. Spots are limited, but the call is 100% free. Even if the program isn’t the right fit, the coaches will still build you a custom game plan to launch your own product within the next 30 days.
Your Fastest Path to a Day-One Sales Spike
Winning on Amazon starts with one simple truth: Amazon is a search engine, and the top spot captures nearly all the sales. During the honeymoon period, sales velocity decides where you rank. Therefore, a strong first week can set your product up for lasting success.
In short, the path forward is clear. First, build a simple signup page. Next, create authentic content for 60 to 90 days, always pointing people back to your list. Finally, send one powerful email on launch day with your link, a photo, and a discount.
Best of all, anyone can do this. You don’t need a huge budget, a big following, or technical skills. You just need the right plan and the commitment to follow through. The Passion Product Formula gives you that plan, and the free strategy call and 12-hour course make it easy to take your first step today.
Frequently Asked Questions
What is the Amazon honeymoon period?
The honeymoon period is the window shortly after you launch a new product. During this time, Amazon doesn’t know how to rank your listing yet, so it relies mainly on sales velocity. Strong daily sales in this window can push your product to the top of the search results.
How many emails should I send before launch?
For this strategy, you send just one email, on launch day itself. Skip the long sequences and daily newsletters. Instead, focus your energy on growing the list, then reach everyone at the moment it matters most.
How big does my email list need to be?
Any list helps, but bigger lists create bigger spikes. With 60 to 90 days of consistent content, Travis’s team commonly sees around 8,000 signups by launch day.
Can I do this without showing my face on camera?
Absolutely. You can hire micro-influencers to create content for you. Many will post about your product for a free unit or around $50.
How far in advance should I start building my list?
Start at least 60 to 90 days before your launch. This gives you enough time to post consistently, learn what content performs best, and grow a list that can deliver a real sales spike.
What is the Passion Product Formula?
The Passion Product Formula is Travis Marziani’s step-by-step framework for building a successful Amazon brand. It covers choosing and validating a product, sourcing a manufacturer, building your listing, and planning a launch like the one in this article. You can start with the free 12-hour course or book a free call to explore the Passion Product Accelerator.
