With all the talk about rising competition, saturated markets, and evolving algorithms, many people are asking: Can you still make money with Amazon FBA in 2025? It’s a fair question—and I wanted to answer it with real numbers, not just opinions. So this year, I put it to the test by launching five brand-new Amazon FBA businesses. I tracked every detail: what I sold, how much I spent, what strategies I used, and exactly how much profit I made.
In this blog, I’ll walk you through each of those businesses, how I came up with the product ideas, what tools helped me succeed, and the biggest lessons I learned along the way. You’ll see exactly how I went from idea to income using the Passion Product Formula, a step-by-step system I designed to launch profitable brands on Amazon. Whether you want to create a high-margin product or a fast-turnaround side hustle, this post will show you why Amazon FBA in 2025 is still one of the smartest ways to build an online business.
- Is Amazon FBA in 2025 Still a Viable Business Model?
- The Real Costs of Amazon FBA in 2025
- Amazon FBA in 2025: My Profit Breakdown
- 5 Amazon FBA in 2025 Products I Launched — What Worked and Why
- The 3 Biggest Amazon FBA Mistakes I Made
- How the Passion Product Formula Helps You Succeed with Amazon FBA in 2025
- Thoughts about Amazon FBA in 2025
- Frequently Asked Questions (FAQs)
Is Amazon FBA in 2025 Still a Viable Business Model?
You might’ve heard some people say that the golden age of Amazon is over. But the reality is: people are buying more products on Amazon than ever. The demand hasn’t disappeared—it’s just gotten smarter. That means to succeed with Amazon FBA in 2025, you need to build better products, stronger brands, and use tools that give you an edge. I didn’t just theorize about this—I tested it firsthand. Early this year, I launched five completely new Amazon FBA products from scratch. I didn’t rely on existing listings or brand equity. These were brand-new ideas, launched with modern strategies, using tools like Helium 10, FBA Creatives, and my own process: the Passion Product Formula.
Testing Amazon FBA in 2025 with 5 New Product Launches
Each product launch gave me insights into what’s working right now on Amazon. Some businesses were small experiments. Others were designed to scale from day one. And while not every single one became a home run, they all produced profits—with some delivering far more than I expected. The biggest takeaway? Amazon FBA in 2025 is alive and well—but the sellers who succeed are those who launch with intention, creativity, and systems that reduce guesswork.
Beyond the Hype — What Most Sellers Won’t Tell You
It’s easy to find videos and blog posts showing off big revenue screenshots. But what you rarely see is the full picture—especially the startup costs, fees, and marketing missteps. That’s why I’ve broken everything down in this post, including the exact profit I made after all expenses. Too many people sell the dream without showing the math. I want to show both—because when done right, Amazon FBA in 2025 isn’t just a dream. It’s a real, scalable path to income.
The Real Costs of Amazon FBA in 2025
One of the most important things I learned from launching five brands this year is that revenue is meaningless without understanding the real costs. If you want to build a profitable Amazon FBA business in 2025, you need to look beyond surface numbers and get clear on what you’ll actually spend—before and after you launch.
Manufacturing Costs in Amazon FBA in 2025
Your first major cost is always manufacturing. For my products, I sourced from vetted manufacturers using the Passion Product Formula, which helped me skip the trial-and-error most beginners go through. I started with small batches and gradually scaled up based on demand. That approach gave me room to improve margins and reduce risk early on.
If you’re just starting, you don’t need to order thousands of units. Many suppliers will work with smaller MOQs if you present your brand professionally. Always start by ordering samples, checking quality, and negotiating flexible payment terms.
Amazon Referral Fees: What You Really Pay
Every time you make a sale on Amazon, you pay a referral fee—typically 15% of your product’s selling price. At first glance, that might feel steep, especially if you’re calculating margins down to the penny. But once you understand what you’re getting in return, that 15% quickly starts to look like one of the best investments you can make in e-commerce.
Think about it: Amazon has spent billions building a marketplace that brings in hundreds of millions of active customers, most of whom are ready to buy. When you sell on Amazon FBA in 2025, you’re tapping into a sales engine that already has the trust, convenience, and traffic that would take you years—and a massive ad budget—to build on your own. That referral fee gives you instant credibility, exposure on the world’s most powerful e-commerce search engine, and access to Prime customers who expect fast shipping and are more likely to convert.
If you were selling through your own Shopify store, you’d need to spend heavily on Facebook Ads, Google Ads, SEO, influencer partnerships, email marketing, and web development just to compete for a fraction of the traffic Amazon delivers. That 15%? It’s not just a fee—it’s your all-access pass to a platform that makes it possible to reach millions of customers without needing to become a digital marketing expert.
FBA Fulfillment Fees in 2025
If you want to keep your business hands-off, FBA is essential. These are the fees Amazon charges to pick, pack, store, and ship your products—and they’re based on weight and size. I paid these fees for every unit sold, but I didn’t have to manage any of the shipping or customer service. Even better, FBA products qualify for Prime, which gives you a huge boost in conversions. In 2025, the convenience and visibility make this a no-brainer for most sellers.
Advertising Costs & My Amazon FBA in 2025 PPC Mistake
I spent thousands on PPC ads this year—and a lot of that money went to waste. I made the mistake of not tracking ad performance closely and paid for clicks that didn’t convert. If you’re going to use PPC, you need to understand the numbers or hire someone who does.
Here’s what I recommend:
- Start small and test different keyword bids.
- Use auto campaigns to gather data, then refine with manual targeting.
- Don’t rely on ads alone—focus on organic ranking with a solid launch strategy.
PPC should never be your only plan for getting sales. It works best when it supports a strong foundation—like an optimized listing, compelling images, and keyword-rich copy. Think of ads as fuel, not the engine. If your product and branding aren’t dialed in, PPC will only amplify the problems. But when everything is aligned, even a small ad spend can drive profitable growth.
Additional Tools and Hidden Business Expenses
There are also hidden costs that can easily catch new sellers off guard. Things like product photography, sample revisions, trademark filings, and listing optimization tools may seem minor individually, but they can add up quickly. That’s why I always build in a budget buffer—so these “extras” don’t derail my cash flow or slow down my launch. Here are a few tools and services I personally rely on:
Helium 10 for product validation and keyword research
FBA Creatives for high-converting images, packaging, and branding
Legal and design tools like Amazon’s IP Accelerator and Canva Pro for trademarks and creative assets
Amazon FBA in 2025: My Profit Breakdown
After launching five new products, managing inventory, paying Amazon fees, and running ads, I finally crunched the numbers. The big question was: was it all worth it? The answer is yes—but only because I kept track of every dollar spent and focused on high-margin products. Profit, not revenue, is the real measure of success with Amazon FBA in 2025.
What I Kept After All the Costs
While revenue numbers look impressive on the surface, it’s what’s left after fees that matters. I took out costs like manufacturing, referral fees, FBA charges, PPC spend, and miscellaneous expenses. What remained was a clear, six-figure profit in just a few months. That’s money I kept—while working just a few hours a week.
Because I followed the same process I teach in the Passion Product Formula, I was able to build a lean operation with high efficiency. Most of the work came during the launch phase. After that, my main task was watching inventory and placing reorders with my supplier.
Why Profitability Matters More Than Ever in 2025
In 2025, Amazon has become more competitive. That’s why having healthy profit margins is critical. Without them, you’ll struggle to survive long term—especially if ad costs increase or competition grows. Strong margins give you room to reinvest in inventory, improve your branding, and test new strategies without stressing over every dollar. Here’s how I protect profitability:
- Launch niche products with low competition
- Negotiate better pricing as volume increases
- Minimize PPC spend by ranking organically
Profit isn’t just about pricing high—it’s about making smart decisions from the beginning. That includes choosing the right product, keeping costs low, and building systems that don’t rely on constant ad spend to stay afloat.
5 Amazon FBA in 2025 Products I Launched — What Worked and Why
I didn’t just talk about strategies this year—I launched five very different Amazon FBA products from scratch to test what actually works in 2025. Each one gave me unique insights into product selection, branding, and scaling. Some did better than expected, others exposed key mistakes. Here’s a breakdown of each one, including how I picked the idea, how I launched it, and how it performed.
Carnivore Electrolytes – My Most Profitable Amazon FBA Product
This was my biggest win. I spotted the growing popularity of the carnivore diet and used Helium 10 to look for related product demand. That’s when I discovered people were searching for “carnivore electrolytes”—yet no one was offering a product specifically for that need. It was the perfect niche opportunity. I quickly validated the idea using my product research framework from the Passion Product Formula.
I sourced a manufacturer from my vetted list, ordered samples, and launched using high-converting branding and listing images from FBA Creatives. The product started strong and kept growing. I later added a lemon flavor, expanded into TikTok Shop, and saw cross-platform traffic boost both visibility and sales. This proved that with the right positioning, Amazon FBA in 2025 still has massive upside.
Berberine Tea – Launched in 24 Hours on Amazon FBA
Berberine supplements were trending, but I noticed something even more interesting: people were also searching for “berberine tea.” There were no direct competitors for this keyword, which meant I could dominate the category with a unique offer. I partnered with a manufacturer I’d used before, quickly got samples, and used FBA Creatives for fast branding and listing setup.
I launched the product in under 24 hours, and it immediately started generating revenue. However, the listing was temporarily suspended by Amazon over potential health claims. This experience was a valuable lesson in compliance. If you’re building a product in the supplement or wellness space, make sure to stay within Amazon’s terms and avoid anything that could be interpreted as a medical claim—even if it’s unintentional.
Golden Retriever Dog Brush – A Budget-Friendly Amazon FBA Launch
I wanted to prove that you could start an Amazon business with less than $1,000. This product was my way of testing that. I chose a dog grooming tool that was already selling well but added a twist—branding it specifically for Golden Retrievers. That simple niche targeting made a basic product stand out in a crowded category.
I sourced the product from Alibaba for about $1.50 per unit and sold it for over $20. The branding featured a cute Golden Retriever on the box and listing images, and it instantly resonated with pet owners. While this wasn’t my highest-earning business, it consistently brought in monthly profit with very little ongoing work. It proved that even with limited capital, Amazon FBA in 2025 is accessible.
Sugar-Free Electrolytes – Repositioning for New Keywords
This product was nearly identical to my original Carnivore Electrolytes—except I marketed it under a different keyword angle: “sugar-free electrolytes.” Instead of reinventing the formula, I changed the branding and listing to target a broader health-conscious audience.
The results were surprising. Even with minimal effort, this variation brought in steady sales and profit. It also showed me the power of repositioning. If you already have a successful product, consider creating a second listing with a different focus. It’s a fast, low-cost way to multiply your revenue without starting from scratch.
Carnivore Jerky – Scaling My Niche with Amazon FBA in 2025
After seeing success with Carnivore Electrolytes, I brainstormed complementary products that would appeal to the same audience. Jerky was the obvious choice. It fits the lifestyle, has growing demand, and is easy to brand for a niche diet community. I sourced the product, built the branding, and launched it just a few weeks ago.
Early sales have been strong, and I believe this product has long-term potential. If you find a winning niche, one of the smartest moves you can make in Amazon FBA in 2025 is to expand sideways—offering more products that serve the same customer. Not only does it increase average order value, but it also strengthens your brand and reduces customer acquisition costs.
The 3 Biggest Amazon FBA Mistakes I Made
Even after years of experience, I still made several big mistakes while building my brands in 2025. These weren’t just small slip-ups—they were the kind of errors that can cost you thousands if you’re not careful. The good news? Each one came with a valuable lesson that will help you avoid the same pitfalls as you grow your own Amazon FBA business in 2025.
Running Out of Inventory on Amazon
This was by far the most painful mistake. One of my products was gaining serious traction—and then it sold out. I hadn’t forecasted properly, and as a result, I missed out on weeks of sales during my peak month. If I had just placed a larger reorder earlier, I would have added thousands in revenue and profit to that product line.
Running out of stock doesn’t just cost you immediate sales—it also hurts your organic rankings and customer trust. In 2025, when competition is fierce and demand can spike suddenly, having enough inventory isn’t just smart—it’s essential.
Skipping a Launch Strategy for Amazon FBA in 2025
Only one of my five products had a proper pre-launch strategy. The rest? I just listed them and hoped for the best. That was a mistake. The products that didn’t launch with momentum took longer to gain traction, even if they were high quality and well branded.
A proper launch plan is one of the most underrated success factors in Amazon FBA. Whether it’s building an email list, warming up your social media audience, or seeding early reviews, what you do before launch determines how fast your product ranks. The Passion Product Formula includes a complete launch strategy, and I’ll never skip that step again.
Delaying New Product Launches
I had more ideas ready to go—but I waited. I second-guessed the timing, worried about inventory, and got distracted with content creation. Meanwhile, I missed out on what could have been thousands in additional revenue. That hesitation cost me more than any failed product ever has.
If there’s one thing I’ve learned from doing Amazon FBA in 2025, it’s this: speed matters. The sooner you launch, the sooner you start collecting data, building momentum, and learning what works. Don’t let fear, doubt, or perfectionism hold you back.
How the Passion Product Formula Helps You Succeed with Amazon FBA in 2025
Launching a profitable product on Amazon isn’t about luck—it’s about following a proven process. The Passion Product Formula is the exact step-by-step system I used to launch all five of my Amazon FBA businesses in 2025. It’s built to help you find your niche, build a brand people care about, and avoid the mistakes most beginners make.
What’s Inside the Passion Product Formula
The course walks you through every phase of building a successful Amazon FBA business—from finding a high-converting idea to launching and scaling. You’ll learn how to do effective product research, contact suppliers with confidence, and build a launch plan that gets results. It’s not theory—it’s the exact process I’ve used over and over.
Here’s what you get:
- A complete product research and validation system using Helium 10
- A private list of trusted manufacturers (the same ones I use)
- Branding, listing, and photography strategies with real-world examples
- A proven launch framework for building hype and earning reviews
- Ongoing support and real student success stories
The Passion Product Formula isn’t just a course—it’s a blueprint built from real launches, real revenue, and real lessons learned. Whether you’re starting with zero experience or looking to improve your next product, everything inside is designed to help you move faster, avoid costly mistakes, and build a brand you’re proud of.
Why It Works in 2025 (and Beyond)
Amazon FBA in 2025 is different than it was five years ago. You can’t just slap a logo on a generic product and expect to rank. The market now rewards thoughtful branding, clear differentiation, and strategic launches. That’s exactly what the Passion Product Formula is designed to help you do.
Whether you’re starting from scratch or want to improve an existing product, this system gives you the roadmap. You don’t need to reinvent the wheel—you just need to follow what works.
Thoughts about Amazon FBA in 2025
Amazon FBA in 2025 isn’t dead—it’s evolving. The sellers who succeed now are the ones who treat it like a real business: they research smart, build brands intentionally, and launch with a clear plan. I’ve shown you the results from five different product launches this year—some huge wins, some valuable lessons—and the common thread across all of them was using a focused strategy.
If you’re serious about building a profitable online business, this is still one of the best models available. And the Passion Product Formula is your shortcut to doing it the right way. Whether you’re starting from zero or ready to scale, the opportunity is real—but it only works if you take the first step.
Frequently Asked Questions (FAQs)
1. Is Amazon FBA in 2025 still a good business to start?
Yes, it absolutely is. While competition has increased, so has opportunity. There are still thousands of underserved niches and product gaps waiting to be filled. If you take the time to do proper research and build a brand, Amazon FBA in 2025 remains one of the most scalable online business models available.
2. How much money do I need to start selling on Amazon FBA in 2025?
It depends on your product, but many sellers get started with as little as $1,000. A more comfortable range is between $3,000 and $5,000, which allows you to cover inventory, branding, Amazon fees, and a solid launch. The Passion Product Formula also helps you avoid wasting money in the wrong places.
3. Can I still launch a successful product without using Amazon ads (PPC)?
Yes, especially if you follow a solid launch strategy. While PPC can help speed up your results, it’s not required. I’ve successfully launched products organically using the strategies inside the Passion Product Formula—focusing on keyword optimization, pre-launch hype, and early reviews.
4. Do I need to be in the U.S. to sell on Amazon FBA in 2025?
No, you can sell on Amazon from almost anywhere in the world. Many international sellers use third-party logistics (3PL) providers or sourcing agents to help manage inventory and shipments. The key is having the right partners and processes in place.
5. What makes the Passion Product Formula different from other Amazon FBA courses?
It’s not about selling generic private label products—it’s about creating a unique brand that solves a specific need. The Passion Product Formula focuses on building long-term assets, not short-term hacks. It’s the same system I use for every product I launch, and it’s built for real-world results.
