The old ways of selling on Amazon FBA are gone, and that turns out to be the best news you’ll hear all year. Everything shifted heading into 2026, yet beneath the noise, something remarkable is happening for sellers who know where to look. Consider this: one recently launched product is pulling in $200,000 per month, another is doing $175,000 per month, and a third despite carrying a one-and-a-half-star review, is somehow generating a staggering $820,000 per month. All three hit the market within the last few months, which proves the opportunity is wide open right now.

Naturally, you might be wondering, “Isn’t TikTok Shop killing Amazon?” It’s a fair question, and we’ll tackle it head-on along with every other fear floating around. However, the short answer is no. Change does not equal death; instead, change creates space for the prepared and the committed.

Throughout this post, you’ll discover the real numbers behind the TikTok-versus-Amazon FBA debate, the three biggest myths keeping people on the sidelines, and the powerful new flywheel method that smart sellers are using to win on both platforms at once. Finally, you’ll see how the Passion Product Formula turns all of this opportunity into a clear, repeatable plan you can actually follow. Let’s dive in.

TikTok Shop vs. Amazon: The Real Numbers

First, let’s give TikTok Shop its due credit. The platform has genuinely earned attention. Last year, TikTok Shop did roughly $15 billion in sales, an increase of 108% from the year before. This year, projections push that figure toward $20 billion. More than 215,000 active sellers now move products through the app. Those numbers are impressive, and they explain why so many headlines paint TikTok as Amazon’s executioner.

However, context changes everything. Last year, shoppers spent over $700 billion on Amazon, up 12% from the previous year. The platform also serves more than 315 million users every single day. In other words, TikTok Shop is growing fast, but Amazon FBA remains a financial behemoth on a completely different scale.

Therefore, framing this as TikTok versus Amazon misses the point. The savviest entrepreneurs aren’t picking sides. Instead, they’re playing both boards at the same time. Meanwhile, the people stuck in the “either/or” mindset are leaving money on the table.

Keep that idea in your back pocket. It sets up the flywheel strategy we’ll explore later. For now, simply understand this: Amazon FBA is alive, thriving, and still the largest opportunity of its kind on the planet.

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Myth #1: “All the Good Products Are Already Taken”

Let’s address the most common fear first. It stops more people than any other. Plenty of aspiring sellers believe every winning product has already been claimed. Honestly, though, that belief doesn’t hold up against reality. New trends emerge constantly, and each fresh wave brings a brand-new batch of products primed to explode.

Take men’s makeup, for example. A decade ago, the idea sounded unthinkable. Yet Gen Z’s “looksmaxxing” culture has transformed it into a booming category. In fact, a quick glance at Google Trends shows searches for men’s makeup have roughly 10x’d over the past year. Similarly, peptide products are surging. Peptide shampoo, for instance, is riding a wave of explosive search growth as wellness-minded consumers chase the next optimization trend.

Beyond those examples, Amazon’s own data tells the same story. Trending squishies are quietly doing $200,000 a month. A viral butter product (yes, butter) has captured an enthusiastic audience seemingly overnight. The lesson is clear: there is always something new catching fire. So the “good products are gone” narrative is simply false.

Best of all, you don’t need expensive software to spot these winners. Amazon literally hands you the answers through its New Releases section, which we’ll walk through next.

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How to Find the Hottest New Products (Free Tools Walkthrough)

Fortunately, finding trending products is easier than most beginners assume. Start by heading to Amazon and clicking the “All” tab, then selecting “New Releases.” Immediately, Amazon shows you the hottest newly launched products across the marketplace. From there, you can drill into specific categories to see what’s gaining momentum. Toys & Games, for instance, is where those $200,000-a-month squishies turned up.

Next, validate your findings with Google Trends, a completely free tool. It reveals how search demand is changing over time. This step matters because it helps you catch a trend on the way up. When you see a clean, rising curve, like the men’s makeup or peptide examples you’ve likely found a wave worth riding.

Additionally, a free browser extension referenced in the video reveals how much money any product on Amazon is earning. As a result, you can quickly separate genuine winners from products that merely look popular. Used together, these three free tools give you a surprisingly powerful research stack.

Ultimately, the takeaway is empowering. You already have everything you need to start finding winning products today, without spending a dime. The only thing standing between you and your first opportunity is the decision to start looking.

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Myth #2: “There’s Too Much Competition”

Now let’s confront the second big fear. The surface-level numbers can feel intimidating. After all, roughly 4,000 new sellers join Amazon FBA every single day. More than 10 million sellers already exist on the platform. At first glance, that sounds like an impossibly crowded room with no space left for newcomers.

However, the headline numbers hide a far more encouraging truth. Of those 10 million sellers, only about 2 million are actually active. Furthermore, of that active group, roughly 1 million are based in the United States. And here’s the kicker: 43% of those US sellers are doing over $100,000 a year in sales. In other words, the people who treat this seriously are doing extraordinarily well.

Therefore, the “too much competition” story collapses under scrutiny. The marketplace isn’t saturated with skilled competitors. Instead, it’s padded with casual, inactive accounts that quietly fade away. As those unserious sellers exit, they leave more room not less for committed entrepreneurs.

This is precisely why 2026 feels so exciting. The nervous, casual crowd is heading for the exits. That shift clears the field for anyone willing to show up and do the work properly.

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Myth #3: “The Costs Are Too High”

Finally, let’s tackle the third objection, which centers on rising costs. Admittedly, there’s real truth here. Amazon does raise its fees fairly regularly. Tariffs add pressure, and the cost of goods has climbed alongside oil prices and broader inflation. On paper, those increases look like a serious threat to your margins.

However, this concern overlooks one of the biggest advantages of owning your own brand: pricing power. When your costs rise, you can simply raise your prices to match. Consider a real example, carnivore electrolytes selling for $37.99 that cost only about $7 to produce. With margins like that, a one-dollar cost increase can be offset by a small price bump. That move actually protects, or even improves, your bottom line.

In fact, something counterintuitive often happens during inflation. As prices rise across the board, customers grow accustomed to spending more. So a modest price increase rarely scares them away. As a result, many sellers end up earning more profit during inflation, not less.

Consequently, the “costs are too high” myth deserves to join the others on the scrap heap. Rising costs aren’t a wall. They’re simply a variable you manage like any other part of a healthy business.

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The Big 2026 Opportunity: The TikTok-Amazon Flywheel

Now we arrive at the centerpiece, the strategy that ties everything together. Rather than choosing between TikTok and Amazon FBA, the most successful sellers combine them into one self-reinforcing system. The concept is simple. Identify a trending product, create your own improved version, and sell it on both TikTok Shop and Amazon at once.

Here’s how the flywheel actually spins. First, your product gains traction on TikTok, where short-form video makes things go viral. Then, as viewers see your product everywhere, two things happen at once. Some buy directly through TikTok Shop. Others instinctively head to Amazon to search for it. Consequently, momentum on one platform feeds momentum on the other, and the whole system compounds.

Moreover, this approach solves the trust problem that often slows TikTok-only sellers. Many shoppers feel more comfortable buying from Amazon. So giving them that option captures sales you’d otherwise lose. Meanwhile, your TikTok presence drives the awareness that fuels those Amazon searches in the first place.

For these reasons, the TikTok-Amazon flywheel represents one of the biggest online opportunities in a long time. The key, though, is building a genuine, ownable brand. Slapping your logo on a generic product won’t cut it and that’s exactly where the next section comes in.

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Why a Passion-Driven Brand Wins (The Passion Product Formula)

Trends, by definition, come and go. Therefore, while chasing what’s hot can spark quick wins, lasting success comes from deeper roots. This is where a passion-driven approach separates the sellers who flame out from the ones who build real businesses. When you genuinely care about your product and the community around it, you create something competitors can’t easily copy.

Notice that nearly every winning example shares this trait. Men’s makeup thrives because of a passionate Gen Z community. Peptide products surge thanks to dedicated wellness enthusiasts. Carnivore electrolytes succeed because they serve a tight-knit, motivated audience. In each case, passion fuels demand. That passion is exactly what you want at the center of your own brand.

This is precisely the bridge that the Passion Product Formula is designed to build. Instead of leaving you to guess your way from a trending idea to a profitable launch, the Formula walks you through the entire process. It helps you find the right product, validate real demand, source it intelligently, launch across Amazon and TikTok, and scale once you’ve got traction. In short, it removes the guesswork that derails so many beginners.

Better yet, the Formula is built for today’s flywheel reality, not yesterday’s outdated playbook. As a result, you’re not just learning how to sell a product. You’re learning how to build a brand engineered to win on both platforms at once. That combination of passion and proven process turns a fleeting trend into a business you actually own.

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Your Moment to Start Is Right Now

Let’s bring it all home. Amazon FBA is not dead, far from it. Rather, it’s evolving in ways that overwhelmingly favor serious, passion-driven sellers. We debunked the three myths holding people back. The good products are not all taken. The competition is far thinner than it looks. Rising costs are simply a manageable variable, not a death sentence. On top of that, the TikTok-Amazon flywheel has opened a genuinely new path to compounding growth.

Therefore, the only question left is whether you’ll act on what you now know. The best time to start an Amazon business may have been years ago. But the second-best time is unquestionably today. The casual crowd is leaving, the tools are free, and the opportunity is wide open.

If you’re ready to move, the fastest way forward is to apply for a free coaching call. On that call, you’ll get a personalized plan for launching your Amazon business. You’ll also pick up practical tips for finding products to sell. Plus, you’ll learn how the mentorship program can guide you step by step through the entire process. Spots are limited and reserved for serious applicants, so click the link to apply if that’s you.

Alternatively, you might want to dig deeper first. In that case, watch the free product-research video for a complete walkthrough on finding products to sell on Amazon. Either way, your opportunity is here, now it’s time to take the next step.

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Frequently Asked Questions

Is Amazon FBA really still worth it in 2026?
Absolutely. The landscape has changed, but Amazon shoppers spent over $700 billion last year across 315 million-plus daily users. Moreover, 43% of active US sellers are doing over $100,000 a year. That number signals enormous opportunity for sellers who treat the business seriously.

Is TikTok Shop replacing Amazon?
No. TikTok Shop is growing impressively, around $15 billion last year with $20 billion projected this year. Still, Amazon operates on a far larger scale. Rather than competing head-to-head, the smartest move is to sell on both platforms and let them feed each other.

How do I find trending products to sell?
Start with Amazon’s New Releases section under the “All” tab. Then validate demand using Google Trends to confirm a rising search curve. Additionally, a free browser extension can show you roughly how much money any Amazon product is earning. That helps you separate real winners from passing fads.

Aren’t there too many sellers already?
Not really. Of the 10 million-plus sellers on Amazon, only about 2 million are active. Roughly 1 million are US-based. As casual sellers exit the market, committed entrepreneurs actually face less meaningful competition, not more.

What about high Amazon fees and rising costs?
Costs do rise, but owning your own brand gives you pricing power. When your expenses increase, you can raise your prices accordingly. During inflationary periods, customers are often willing to pay more, which can actually boost your profit margins.

What is the TikTok-Amazon flywheel?
It’s a strategy where you sell your own version of a trending product on both TikTok Shop and Amazon at the same time. As the product goes viral on TikTok, shoppers buy there and also search for it on Amazon. This creates a self-reinforcing cycle of momentum across both platforms.

How does the Passion Product Formula help?
The Passion Product Formula gives you a clear, step-by-step path from spotting a trend to launching and scaling a real brand. It guides you through finding, validating, sourcing, and launching your product across Amazon and TikTok. As a result, it removes the guesswork and helps you build a business you genuinely own.